Call of Duty commercial: Just Hollywood or demeaning?


The much anticipated shoot ’em video game “Call of Duty: Black Ops” drops Tuesday. Some thieves in Maryland couldn’t wait to get their hands on the new game and robbed a GameStop stealing 100 copies Saturday night.

Those willing to wait had their appetites whet with this commercial with the message: “There’s a soldier in all of us.” As you can it features non-soldiers in a combat setting firing off all types of weapons. It even has NBA star Kobe Bryant and late night TV host Jimmy Kimmel getting into the action. My favorite part is how “Mamba” is written on Bryant’s grenade launcher and “Proud noob” is painted onto Kimmel’s rocket-propelled grenade launcher.

The questions remains, though; what do the soldiers think of this marketing campaign? Does it imply that any old Joe can do the job of a soldier? Or is it like any other of the mountains of action movies or video game that exist in Hollywood and supposedly glorify the life of a soldier? Leave the debate in the comments section.


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  1. It’s a commercial, and it’s funny. People need to lighten up. If anything, it is lampooning all the “armchair commandos” who think they can understand combat by playing video games.

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